RIO’S FAVELAS & BIRTHDAY PRINCESSES
Hi everyone !
This week I would like to introduce you Taciana Abreu, an amazing woman who worked at NBS, a Brazilian communication agency. As an intrepreneur, she convinced the agency’s leaders to create a start-up within the agency called Rio+Rio.
This start-up is specialized in communication campaigns that allow brands to communicate with people leaving in Brazilians slums while serving the interests of these communities.
For example Rio+Rio allowed 15 year old girls living in favelas to celebrate their birthday like real princess, by organizing these amazing birthday with three groups of people that usually do not communicate: a famous cosmetic brand, police officers and theses young girls’ mothers.
ITW online soon, stay tuned !
Lots of love from NYC et happy birthday to my beautiful best friend @Aida